Philip Seng, President and CEO of U.S. Meat Export Federation will begin his presentation of “Opening the Gate to New Markets” at 11:30am. He will examine ways that the USMEF is working to put more U.S. meat on tables throughout the world through trade agreements, international partnerships and consumer education.
Seng oversees USMEF operations worldwide, providing direction for USMEF strategies and priorities in international programs, research, technical services, industry relations and global communications. He also serves as the primary spokesman for USMEF and other exporting interests to government and private entities regarding international trade policy and foreign market development issues related to U.S. red meat products.
Raised on an Iowa farm, Seng joined the USMEF staff in the Tokyo office in 1982, was USMEF Asian director for six years and was named president and chief operating officer in January 1990. He is fluent in Japanese, played a central role in opening the Japanese beef market, is an authority on Japan’s complex distribution system and has worked closely with both industry and government officials in Japan. His marketing strategies and approach to the Japanese market have received critical acclaim in the international business community and served as a case study in the Harvard University Business School, where he has been a guest lecturer on several occasions.
Seng has also been active in a number of other organizations. As the only American ever to serve as president of the International Meat Secretariat – where meat experts from more than 40 nations regularly meet to discuss and resolve issues – Seng served four terms. He also was president of the Japan-American Society in Colorado, and has served on the President’s Agricultural Policy Advisory Council in Washington.